Asos Pursues Diversity Beyond Fashion

ASOS eyes expansion into beauty by potentially acquiring Cult Beauty or Feelunique, amidst interest from other companies like THG Holdings and Zalando.

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According to Sky News, ASOS is considered to be one of the companies interested in Cult Beauty and Feelunique because the company hopes to expand and diversify beyond the fashion field.

The two personal care and beauty websites were recently listed for sale. According to sources in the City of London, the online retailer’s bid is still uncertain. It will only acquire one, not two at the same time.

Cult Beauty and Feelunique are working with consultants in the sales process, and it is said that they hope to profit from the increased demand caused by the epidemic.

According to reports, other companies that may be of interest include THG Holdings and Germany-based Zalando.

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