Due to the easy access to the latest information in the beauty industry, consumers have demand greater value and transparency in cosmetic packaging. 2021 will be a good year for cosmetic packaging, thanks in part to the emergence of new design trends. Designers have shifted their focus from functionality to the aesthetic value of packaging design.
Many brands are using cosmetic packaging design to create more awareness. For brands and designers who want to beat their competitors, they must understand the latest trends in cosmetic packaging marketing and how to use them to gain a competitive advantage. See what the beauty packaging of the future will look like.
Storytelling Packaging Design
Packaging design will take a different twist. Gone are the days when beautifully designed packaging is everything. If you want to beat the competition and make consumers loyal to your brand, then you should take your packaging to a different level. One way to achieve this is to create a packaging design that tells a story when the customer opens the box.
Although the trend of using story packaging is essential for all businesses, it is a necessary marketing strategy, especially for online businesses, because of the lack of a store experience. In this way, brands can build strong relationships with customers, and one way to achieve this is to create packaging designs that tell the brand’s story.
Art Illustration
In 2021, consumers will have many choices when choosing cosmetics. Therefore, many brands will strive to create a product to meet customer needs. The only way to capture the hearts of the target audience is to create some unique and meaningful content. This is why artistic illustrations on cosmetic packaging are considered to be one of the biggest ways to market products in 2021. The packaging should have detailed illustrations showing a series of conversions. Be creative and make your packaging design look like a work of art.
Reusable Products
In the past, companies used reusable packaging materials. For example, the milkman collects and fills your glass milk bottles, and the company packs dry goods in cloth bags, which still have reusable value.
With the introduction of plastic, everything changed. Many plastics used in packaging are disposed of immediately after use. Nowadays, many companies are looking for a way to make plastic last in the home, instead of throwing it into the trash can or landfill after the first use. Many cosmetic companies are considering recyclable or reusable packaging.
So how to convince consumers to return used plastic products? Many brands provide convenience for consumers. All consumers need to do is to send their used packaging through the postman when they are ready to refill the cup. By doing this, consumers can see how much effort your brand has put into making the environment cleaner and healthier. By incorporating this environmentally friendly approach into your cosmetic packaging design, your brand will become the core of many consumers.
Neat Structure Layout
One of the main trends in cosmetic packaging in 2020 is neat structure and orderly layout. The text and design should be neatly arranged so that it is not only easy to read, but also visually appealing. The way typography is used in the design is important. Although this typographic design trend is gradually causing a sensation, it is expected to explode in 2020.
Practical Value
The cosmetic packaging design must suit your customers and anyone’s tastes and needs. The latest packaging trends are considering designs and materials that are easy to use and transport. For those who are always on the go, the container has become more compact and can be loaded into bags and hand luggage. In some cases, brands now give consumers the option to customize their products. For example, add a family photo to the packaging design.
Many companies are using exciting trends in color and a wide range of design elements to create product packaging that will surprise everyone who comes into contact with it. Don’t be left behind; take advantage of the latest trends in cosmetic packaging and become the leader in your niche market.
