Cosmetics Packaging is usually a necessary condition for protecting and transporting skincare products, What’s more, the packaging is an important part of a successful skincare brand and a medium of communication with consumers. Most consumers said Packaging design can affect their purchase decision. If you don’t pay enough attention to cosmetics packaging, you will miss potential sales opportunities and opportunities to promote your brand. Investing in effective customized packaging design can bring considerable benefits to companies. Let’s explore how to increase cosmetics sales through packaging.
- Creating attractive packaging designs
- Matching the brand style
- Cater to your audience
- Increase emotional factors
- Educational and entertaining
- Keep it simple
Creating attractive packaging designs
According to a recent study, unique and attractive packaging is an important way to increase the sales of cosmetics. By customizing unique and attractive packaging to increase your skincare brand awareness, when designing the cosmetics packaging, should not only consider practicality but also consider beauty, uniqueness, color coordination, and product information.
The cosmetic packaging design should convey the essence of the brand and its positioning to consumers, establish contact with buyers and reflect their expectations.
It should have clear and understandable information about the product on the cosmetic packaging. In a few seconds, the user should understand that the product is necessary and useful to them (this is especially important). The product is definitely better than others, they fall in love at first sight!
Matching the brand style
Cosmetic packaging should conform to the basic principles of the cosmetic brand style and work hard for the brand’s popularity, memorability and popularity.
Your skincare packaging should also match your skincare brand personality, as this will help customers identify your products and help you create a cohesive brand image.
A color palette, unique icons, visual effects, packaging structure, typography all together constitute a real, unique skincare packaging. This packaging has aroused people’s interest and stimulated their desire to buy.
Cater to your audience
One of the key factors to keep in mind is your audience. You need to understand their preferences, interests, and their expectations of the product. Researching by surveying customers and digging into your customer data can help to improve your skincare products sales in the market For example, your customers may prefer easy-to-open packaging, or prefer soft, pastel colors. then you can decide what’s kind of skincare packaging are more attractive.
Sometimes, cosmetic packaging can also add other benefits to the main product. For example, some sports drinks have an additional flip-top. This enables consumers to drink beverages during exercise. Similarly, there are some cosmetic products, which are packed in specially designed cosmetic boxes. These additional benefits of packaging attract customers to your brand.
Increase emotional factors
The emotional design of the cosmetics packaging is the key to high sales. This design has a greater effect on emotions than on logic-simple.
The components of emotional design:
-Expressive images that users can use to identify themselves;
-Personalization, creating a sense of belonging among users;
-Positive emotions (pleasure, admiration) delivered to users;
-Humor, laughter, joy;
Emotional design not only brings the fun of beauty and convenient packaging. This is the experience of interacting and thinking with it. The best cosmetic packaging will cause certain associations and feelings. This is the cosmetic packaging that users think of and remember!
Educational and entertaining
Some cosmetics packaging has little information about skincare products, customers are difficult to choose what’s kind of skincare products suit them, then they will leave and looking for other skincare products.
But if any one of those skincare products were packaged in a box linked to extended content (scannable via smartphone) that helped you determine which skin care product was best for you, then the choice would be simplified and weigh in the favor of the brand that helped you make an educated decision. And What if the app also provides you with current coupon promotions? All the better!
Integrating digital content into your packaging through QR codes or scannable images opens up new areas to educate and entertain consumers before, during, and after purchasing a product. brands are exploring new ways to bring more value to consumers through connected packaging every day.
Keep it simple
Keep cosmetic packaging simple will make your cosmetic brand image clear and focused, and consumers can easily identify and flock to it. The fewer unnecessary elements, the better. The simple and expressive design immediately caught people’s attention and was remembered.
The skincare packaging should also be easy to open, and easy to remove the product from the skincare packaging, as this can provide a better customer experience.